{"id":401,"date":"2017-08-29T15:29:46","date_gmt":"2017-08-29T14:29:46","guid":{"rendered":"http:\/\/laestrelladeljamon.es\/blog\/?p=401"},"modified":"2019-06-19T13:40:39","modified_gmt":"2019-06-19T12:40:39","slug":"ham-from-a-sow-a-simple-marketing-strategy","status":"publish","type":"post","link":"https:\/\/laestrelladeljamon.es\/blog\/en\/ham-from-a-sow-a-simple-marketing-strategy\/","title":{"rendered":"HAM FROM A SOW A SIMPLE MARKETING STRATEGY"},"content":{"rendered":"<p>One of the widest-spread fallacies in the world of ham is that <strong>ham from sows<\/strong> is better quality that <strong>ham from boars<\/strong>. This legend probably springs from confusing the terms<strong> jam\u00f3n de hembra <\/strong>with <strong>jam\u00f3n de cerda<\/strong> as they both imply ham made from a female pig.<!--more--><\/p>\n<p>Although it is true that both terms allude to the gender of the animal they come from, they are actually two very different concepts. <strong>Jam\u00f3n de cerda<\/strong> comes from reproductive females who are sacrificed after being used for this purpose. They are very large animals, producing hams over 15 kg, once cured. Traditionally, they have always been good quality hams, with meat that is more \u00abdone\u00bb and fatty, as they come from adult mothers who were given ideal feed and care.<\/p>\n<p><strong>Jam\u00f3n de hembra <\/strong>is no different from <strong>jam\u00f3n de macho<\/strong> (ham from a boar), as long as the male was castrated to fatten it up like a female and avoid the bad taste and unpleasant odour brought about by the presence of <a href=\"https:\/\/es.wikipedia.org\/wiki\/Escatol\"><strong><em>skatole<\/em><\/strong><\/a>. Males start to produce this substance, also found in faeces, along with <a href=\"https:\/\/es.wikipedia.org\/wiki\/Olor_sexual\"><strong><em>androstenone<\/em><\/strong><\/a> in pig fat, after sexual maturity and causes the aforementioned unpleasant taste.\u00a0 Uncastrated males are used for reproduction. Boars used for hams have always been castrated.<\/p>\n<p>Commercial use of the name <strong>\u00abJam\u00f3n de hembra\u00bb<\/strong> is nothing more than a claim, a marketing strategy to confuse and attract consumers who have heard about <strong>jam\u00f3n de cerda<\/strong> and associate it with better quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the widest-spread fallacies in the world of ham is that ham from sows is better quality that ham from boars. This legend probably springs from confusing the terms jam\u00f3n de hembra with jam\u00f3n de cerda as they both imply ham made from a female pig.<\/p>\n","protected":false},"author":1,"featured_media":406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[313],"_links":{"self":[{"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/posts\/401"}],"collection":[{"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":2,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"predecessor-version":[{"id":445,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions\/445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/media\/406"}],"wp:attachment":[{"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laestrelladeljamon.es\/blog\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}